Home  /  About  ·  Updated Nov 2026
About

A sourcing partner in Seoul,
run by people who've sold K-beauty.

We match overseas brands with the right Korean factory for each product, then manage the formula, samples, production, paperwork and shipping in English. We don't own a factory, and that's the point.

What we are

Seoul Beauty Labs is a Seoul-based sourcing and project management company for K-beauty brands. Korea has hundreds of small and mid-size cosmetics manufacturers that make export-quality products at minimums a new brand can afford. Most of them have no overseas sales team. We are that bridge.

Because we aren't tied to one factory, we pick the one that is strongest in your category: a serum specialist for your serum, a sun care line for your sunscreen. You get one contact, one price per unit and one portal for the whole project.

Before founding Seoul Beauty Labs, Kangmin (Gavin) Park ran US operations for more than 10 K-beauty brands on Amazon, TikTok Shop, Walmart and Shopify. That's why we plan products for the shelf they're going to, not just the factory floor.

Facts
CompanySeoul Beauty Labs (서울뷰티랩스)
Based inSeoul, South Korea
FounderKangmin (Gavin) Park
What we doPrivate label and OEM/ODM skincare sourcing, sampling, production management, compliance and shipping
Factory network100+ Korean SME cosmetics manufacturers
Minimum order1,000 units per product for most skincare
Unit pricesFrom $1.90, all-in (by product)
MarketsUS, Canada, UK, EU, Australia and more
LanguagesEnglish and Korean
Contacthello@seoulbeautylabs.com

How we choose a factory

Every factory is checked before we put it in front of a client.

Category fit

They regularly make your product type, not just "skincare" in general.

Certifications

CGMP and ISO 22716 at minimum, and FDA facility registration for US launches.

Export documents

INCI lists, MSDS / SDS and test reports, ready for your market's registration.

Minimums that fit

A real minimum for your exact product and container, in writing.

Lead times

Development and production timelines confirmed before you pay for production.

Formula terms

Ownership terms that let the formula stay yours.

Tell us what you want to make

One short form per product. Free price range within 2 business days.

Start your request

Free price range within 2 business days. You only pay when you decide to start sampling.
Prefer email? Send us a message instead.

Frequently asked questions

Do you own a factory?

No. Seoul Beauty Labs is a sourcing and project management company. We work with a network of 100+ Korean small and mid-size cosmetics manufacturers and choose the right one for each product, so you are never limited to what one factory's lines do well.

How do you make money?

From the Starter package ($299 to $499, credited to production) and from our project management, which is built into the unit price. There is no separate markup added on top.

Where are you based?

In Seoul, South Korea. We visit factories in person, check samples and quality before shipment, and talk to the factory in Korean while we talk to you in English.

Who owns the formula?

You do. For the first two years production runs through Seoul Beauty Labs. After that, you can produce it anywhere.